The Top 5 Website Features Every Electrician Should Have
You might be the best electrician in town—but if your website is outdated or missing key features, you’re likely losing out on new jobs.
At Trade Site Design, we’ve worked closely with electrical contractors across Tennessee and beyond. We’ve seen what works, what converts, and what helps electricians build trust and grow their client base.
Here are the top 5 website features we believe every electrician should have.
1. Click-to-Call Mobile Buttons
More than 60% of web traffic comes from mobile devices. Make it easy for customers to reach you by including a “Click to Call” button that’s visible on every page.
It reduces friction and makes a great first impression—especially for emergencies.
2. Real Customer Reviews
Trust is everything. Featuring testimonials or links to Google Reviews directly on your homepage builds credibility fast. Bonus points if you include before/after photos of past jobs.
3. Service Area Map
If you serve multiple cities or counties, show it! An interactive or clearly labeled service area map helps visitors know they’re in the right place. Plus, it helps with local SEO rankings.
4. Clear Contact Form
Too many contractors hide their contact info or make customers dig for it. Your contact form should be easy to find, simple to fill out, and visible on every page.
Pro tip: Ask for just the essentials (name, phone, project details) to increase submissions.
5. SEO Optimization
If your site isn’t showing up on Google, it’s not working for you. That’s why we bake SEO into every website we build. From meta titles and headers to fast load times and clean code, we give your business the best shot at ranking for “electrician near me.”
Want to learn more about how we build? Read about our web design process.
Your Website Should Work As Hard As You Do
You’ve invested years into your craft—your website should reflect that professionalism. Whether you’re an independent electrician or running a full crew, a strategic website helps you win trust and grow your bookings.
Need help getting started? We’d love to work with you.
External Resource: Local SEO Guide for Electricians (BrightLocal)
Internal Link: Read about our web design process
